--- title: Why is Kirby expanding into direct-to-consumer and retail sales? description: Why is Kirby expanding into direct-to-consumer and retail sales? --- [Skip to content](https://resources.kirby.com/knowledge/why-is-kirby-expanding-into-direct-to-consumer-and-retail-sales#main-content) English Show submenu for translations ![Kirby logo.png\]](https://resources.kirby.com/hs-fs/hubfs/Kirby%20logo.png?height=27&name=Kirby%20logo.png) Open main navigation Close main navigation - English Show submenu for translations - [Go to kirby.com](https://www.kirby.com/) [Go to kirby.com](https://www.kirby.com/) Kirby Owner Resources - There are no suggestions because the search field is empty. 1. [Owner Resource Center](https://resources.kirby.com/knowledge?hsLang=en) 2. [Kirby Signature Series](https://resources.kirby.com/knowledge/kirby-signature-series?hsLang=en) 3. [General Questions](https://resources.kirby.com/knowledge/kirby-signature-series?hsLang=en#general-questions) # Why is Kirby expanding into direct-to-consumer and retail sales? ## The Kirby Signature Series gives consumers new ways to discover and purchase Kirby products. Consumers increasingly research products online, compare features and performance, reference product reviews, and expect greater flexibility in how and where they shop. The Kirby Signature Series gives consumers new ways to discover and purchase Kirby products through a combination of digital and retail channels.The expansion into direct-to-consumer sales is part of Kirby's continued evolution, allowing the company to reach consumers through retail partners and online while continuing to build on its heritage of premium floor care with a dedicated Avalir Platinum S3 product built for in-home demonstrations by our network of independent Authorized Distributors. - [Using The Kirby System](https://resources.kirby.com/knowledge/using-the-kirby-system?hsLang=en#main-content) - [Setting Up Your Kirby System](https://resources.kirby.com/knowledge/using-the-kirby-system?hsLang=en#setting-up-your-kirby-system) - [Vacuuming Help](https://resources.kirby.com/knowledge/using-the-kirby-system?hsLang=en#vacuuming-help) - [Shampooing Help](https://resources.kirby.com/knowledge/using-the-kirby-system?hsLang=en#shampooing-help) - [Hard Floor Cleaning Help](https://resources.kirby.com/knowledge/using-the-kirby-system?hsLang=en#hard-floor-cleaning-help) - [Kirby Maintenance & Troubleshooting](https://resources.kirby.com/knowledge/kirby-maintenance-troubleshooting?hsLang=en#main-content) - [Kirby Maintenance](https://resources.kirby.com/knowledge/kirby-maintenance-troubleshooting?hsLang=en#kirby-maintenance) - [Kirby Troubleshooting](https://resources.kirby.com/knowledge/kirby-maintenance-troubleshooting?hsLang=en#kirby-troubleshooting) - [General Kirby Questions](https://resources.kirby.com/knowledge/general-kirby-questions?hsLang=en#main-content) - [Kirby Owner Manuals](https://resources.kirby.com/knowledge/general-kirby-questions?hsLang=en#kirby-owner-manuals) - [Direct Sales Questions](https://resources.kirby.com/knowledge/general-kirby-questions?hsLang=en#direct-sales-questions) - [Kirby Model Information](https://resources.kirby.com/knowledge/general-kirby-questions?hsLang=en#kirby-model-information) - [Filter Bag Information](https://resources.kirby.com/knowledge/general-kirby-questions?hsLang=en#filter-bag-information) - [Warranty & Rebuild Program](https://resources.kirby.com/knowledge/warranty-rebuild-program?hsLang=en#main-content) - [Warranty Questions](https://resources.kirby.com/knowledge/warranty-rebuild-program?hsLang=en#warranty-questions) - [Lifetime Rebuild Program](https://resources.kirby.com/knowledge/warranty-rebuild-program?hsLang=en#lifetime-rebuild-program) - [Rebuild Program](https://resources.kirby.com/knowledge/warranty-rebuild-program?hsLang=en#rebuild-program) - [Kirby Signature Series](https://resources.kirby.com/knowledge/kirby-signature-series?hsLang=en#main-content) - [General Questions](https://resources.kirby.com/knowledge/kirby-signature-series?hsLang=en#general-questions) - [Distributor Contact Information](https://resources.kirby.com/knowledge/distributor-contact-information?hsLang=en) - [Return Policies](https://resources.kirby.com/knowledge/return-policies?hsLang=en) [![Chill listening crop-3](https://resources.kirby.com/hs-fs/hubfs/Kirby%20logo.png?width=142&height=24&name=Kirby%20logo.png "Chill listening crop-3")](https://www.kirby.com/) The Kirby Company [Privacy Policy](https://privacy.cptn.co/privacy-policy/d77299f5-0db3-4ca1-9bc4-20f3255a52cf#introduction) [Privacy Requests](https://dsar.cptn.co/dsar/3deefdc7-6762-4d70-958f-329fd354a35a) Your Privacy Choices Copyright © 2026, The Kirby Company